Here are the 10 tips for Good Online Marketing:
1) Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine.
2) Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive
3) Content – Prospects are more likely to buy from you if you are a thought leader, so establish yourself as one by creating extraordinarily helpful content. Take decisive action to ensure prospective customers are attracted to your site as a place to find answers.
4) Generosity – Another key part to attracting customers is your generosity in giving away information, access to tools, etc, which also earns you inbound links which improves your search engine rankings.
5) Social Media – Focus on the top social media venues: Facebook, and LinkedIn. Remember, ‘be real’ and ‘be there’ to help the community rather than to push products.
6) Calls-to-Action – It’s important to provide something of value that solves a problem for visitors in exchange for their contact information. Often traffic will not be ready to buy right away, but a tempting call to action will lead them down the sales funnel.
7) Landing Pages – Everything that has been done to draw qualified traffic to a site, from improving SEO, to generating great content comes to a head in the landing page.
8) Lead Nurturing – Follow up calls to action with a ‘thank you’ email and a lead nurturing campaign that further entices leads down the sales funnel with additional free offerings– this is a free opportunity to keep touch with a lead.
9) Tracking Progress – Effective Inbound Marketing is all about experimentation. Select a strategy based on experience with customers and industry to get people to both visit and convert on the website. But anticipate that initial assumptions about keywords, or what it takes to get traffic to convert will not be right (or not right enough) and changes will need to be made.
10) Patience – It’s easy to become discouraged and frustrated if Inbound Marketing is approached as a point solution. In reality, it’s a long term strategy only rewarding those who approach it with patience.