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Genius IT Consultancy Sdn Bhd is a subsidiary company under LA Genius Group Of Companies. Our cross-industry experience gives the unique and powerful ability both to be at the forefront in the specific business needs as well as assist our customers to exploit and maximize their ICT investment.
info@geniusitconsultancy.com
+603-8741 9791
 

What is Augmented Reality (AR)

What is Augmented Reality (AR)

Augmented reality is changing the way we view the world — or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. Augmented Reality Marketing is being used by many brands to enhance their awareness, increase sales, improve customer experience and much more. It is not just a gimmick as it was 4-5 years ago. There are many ways to utilize augmented reality and allow them to stay as brand loyal advocates.

 

 

augmented-reality-playmear-1024x765Entice users with exciting AR videos.

This is placed on the top of the list because due to the high effectiveness of Video Advertising for brands and also retain-ability.  There is a reason why Television advertising rate is high and also Youtube is attracting so many traffic to its site. It is said that video advertising will continue to grow into 2017 and beyond as one of the fastest growing digital advertising platform back in 2012.

Now you can add augmented reality videos on to your print advertisement to allow viewers to see the videos instantaneously without looking or searching for your brand videos. It is statistically shown that viewers remember more of the video than pictures and text. It is recorded that 73% of consumers will more likely make a purchase after watching a video. This is why marketing departments are changing their content development to feature more of video advertising or video generation to entice the high demand of video.